Facebook Ecommerce Storefront Provider 8thBridge Takes $10 Million in Funding
Social commerce platform 8thBridge has taken $10 million in a second round of funding led by Trident Capital. The money will go towards developing an interest-based product recommendation engine and a brand evangelist rewards program within its StoreCast Facebook ecommerce app.
8thBridge, formerly Alvenda, was an early entrant into the Facebook ecommerce space, creating stores for 1-800-Flowers.com and Delta Air Lines. Other clients now include Hallmark, Land’s End, mark by Avon, and Brooks Brothers. The company previously received $5 million in a first round of funding in January 2010 from Split Rock Partners, a firm that also joined in the latest round.
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