eBooks Lead To Print Sales: Bowker

Despite some hype to the contrary, eBooks are not killing print. In fact, according to research firm Bowker, eBooks might actually be helping sell print books.

Based on a new report, which collected preliminary 2010 sales figures from U.S. publishers, Bowker is projecting that despite the popularity of eBooks, traditional U.S. print title output in 2010 increased 5%.

The report has more: “Output of new titles and editions increased from 302,410 in 2009 to a projected 316,480 in 2010. The 5% increase comes on the heels of a 4% increase the previous year based on the final 2008-2009 figures.

The report pointed to smaller publishing houses and self-publishing businesses, which helped drive these numbers.  Kelly Gallagher, vice president of publishing services for Bowker stated: “Especially on the non-traditional side, we’re seeing the reprint business’ internet-driven business model expand dramatically. It will be interesting to see in the coming years how well it succeeds in the long-term.”