eBook sales in the U.S. will grow from just less than $1 billion in 2010 to more than $2.8 billion in 2015, according to a new report from Forrester Research. The study found that the digital publishing category has more than doubled from 3.7 million users in the US at year-end 2009 to more than 10.3 million a year later.
Today only 7% of U.S. online adults read eBooks, but Forrester expects this number to double a year from now. The report has more: “When we ask the people who do not read eBooks if they want to start, 8% of them say they expect to try it in the next year, which would double the number of eBook readers in the market — and we believe it will.”
Despite the growth in available eReaders, laptops still lead as the most popular device to read eBooks on, followed by Kindle. People that read eBooks read as many as 40% of their books in the digital format. And eReader owners read 66% of their books digitally.
Four in 10 people who own or expect to buy an eReader shop at Amazon for physical books. The report has more: “Exactly 50% of people who bought an eBook in the past month have bought eBooks from Amazon’s Kindle store. This is why we’re convinced that Amazon’s Kindle store will be the most used eBook store, even on the iPad or any other platform open to its Kindle apps.”
RELATED: Attend eBook Summit December 15 in New York City to learn how to navigate the changing industry ecosystem and to engage with industry peers and leaders.