Courtesy of PRWeek’s Tumblr blog comes this unnoticed gem: Texas is on Tour.
In the 8th annual Texas on Tour marketing campaign, Texas Tourism is offering consumers a look at the state’s travel opportunities at 13 fairs and festivals over 53 days. Most recently, the tour stopped at the Georgia National Fair on October 2-5, and in December, the experience will launch in a mall for the first time at Tysons Corner Center in McLean, Virgina. For the second year, out-of-home media company Pearl Media worked with Texas Tourism’s AOR Slingshot and event company RedPeg on the effort.
Interestingly enough, its last planned stop at Tysons Corner Center in McLean, Virginia is missing from the published schedule of events.
Conspiracy theorists might point out that the planned early December event is less than 5 miles away from Inova Fairfax Hospital, where a possible Ebola case at the Pentagon is currently being quarantined.
Given Texas’ recent public relations thrashing over its role in spreading the Ebola virus in the U.S., you can imagine things might get awkward if it decides to finish its tour.
That said, we look forward to seeing next year’s marketing campaign. Oh, Texas!