Four of the top-10 most-trusted brands in the United States are Internet companies—eBay at No. 1, WebMD at No. 4, Yahoo! at No. 9 and Facebook at No. 10—according to a study by the Ponemon Institute and TRUSTe, Inside Facebook reported.
The rest of the list was made up of Verizon Communications at No. 2, the U.S. Postal Service at No. 3, IBM at No. 5, Procter & Gamble at No. 6, Nationwide at No. 7 and Intuit at No. 8.
The methodology for the survey: The Ponemon Institute and TRUSTe first rated the companies as “most trusted” in an unaided poll of 6,486 adult-aged U.S. consumers. Then an expert review panel at the Ponemon Institute judged the companies based on criteria including clarity and readability of privacy statements, notice, access to account information, cookie management, in- and out-of-network data-sharing practices and availability of customer-service staff, according to Inside Facebook.
The Ponemon Institute is a privacy-focused research center, while TRUSTe is a privacy-services and seal provider.