eBay is moving forward with the more visual design it first introduced in October.
Today, more than 90 percent of eBay users based in the U.S. will see the new, personalized homepage as soon as they log into the site as the company rolls out the design to the rest of eBay’s users worldwide.
Previously, shoppers had to opt into this feature.
The online marketplace, which started out as an auction site in 1995, has rebranded in recent months to account for the growing number of new items for sale and the number of shoppers who use the “buy-it-now” button instead of placing a bid.
With bigger images and a personalized feed, the new design helps shoppers filter the site’s 400 million listings by the topics, brands, or shoppers they follow.
“The more interests you add, the more your homepage reflects you,” explained eBay president Devin Wenig in a blog post. “This personalized experience blends the technology of search with the inspiration of browsing – so you can discover new items each time you visit. And, each item is instantly shop-able, helping you easily connect to the things you need and love.”
Since the new design was introduced, eBay has reported a general boost in traffic, engagement, and purchases among those users who chose to activate their personalized feeds, although the company would not disclose the actual numbers.