EatingWell to Increase Rate Base

largeMeredith’s EatingWell is making big plans for 2015. The glossy will increase its rate base twice — first from 750,000 to 850,000 with the January issue; then to one million with the July/August issue.

The jump to one million means that Meredith will have increased EatingWell’s subscriptions by 200 percent since acquiring it in 2011. EatingWell’s publisher, Deirdre Finnegan, was obviously happy with the title’s direction.

“We know that consumers are gravitating to the brand for delicious and easy recipes, nutritional advice and wellness information,” she said, in a statement. “We are extremely pleased and proud they are turning to EatingWell – the pioneer in the healthy food space for over 20 years – as their primary source for trusted and engaging content.”