Eat A Cheeseburger, Give to Charity

Tomorrow is the final day of the annual McDonald’s “Give a Hand” fundraiser, which raises money for Ronald McDonald House Charities (RMHC). Besides making an in-restaurant donation, McDonald’s has added an online component, that includes a daily sweepstakes with a $500 daily winner.

Also, there’s a widget on Facebook that encourages families to spend time together that will also raise money for RMHC, with a goal of $1 million $10,000.

RMHC benefits local children’s charities, provides in-hospital family rooms for children to be with their parents when they’re sick and recovering, and provides other help and services for children and families as well as scholarships and grants.

This is the total opposite of the reputation that McDonald’s has as a company selling unhealthy food that contributes to the country’s childhood obesity

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in