‘Easy’ Does It for Yahoo

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Surely one of the best days in the sales office at whatever company it is that makes these things. Notcot has the whole story on Yahoo taking a page from those silly commercial idea turned retail product ‘easy’ buttons from Staples and buying them up as, yes, a promotional giveaway (it yodels when you push it). But we wonder, with something as ubiquitously attached to an ad campaign as these stupid little buttons, is it incredibly wise to make a billion copies of the exact same thing with a different paint job? Whatever the case, whoever the person was who made this sale to Yahoo, well, we hope they’ve got a big, big holiday bonus coming this year.