East Coast Blizzard: Uber to Cap Surge Pricing & Donate Proceeds to Red Cross

They're supposed to cap surge pricing in "emergencies," but no one thinks its likely that this blizzard will count.

uberWinter storm Juno is already making its social media debut. East coasters are doing all they can to prepare: stock up on groceries in case it’s as bad as they say it will be, crossing their fingers for some bonus snow days, and of course, brace themselves for Uber surge pricing.

According to TechCrunch and Bloomberg, Uber’s maligned surge pricing (put in place when demand for services is higher than normal) will not rise above 2.8x.

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