EA's Battlefield Heroes Has Virtual Economy Troubles

The prospect of virtual goods as a gaming business model is truly a lucrative thing if you have the right formula. Inexpensive yet beneficial items, addictive game play, the ability to earn important goods through play as well as money, and so on. However, some of these elements are highly volatile, and if not given proper care, will blow up in the game developer’s face — as seems to have happened for Electronic Arts’ “freemium” title, Battlefield Heroes.

The phrase here is “freemium,” in quotes, because recent virtual goods changes to the game have shot the title in its digital foot, forcing players that want to compete to spend money.

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