Early tests show Android users respond better to mobile Facebook ads than iPhone users do

Initial tests of Facebook’s new mobile-only ad offering show Android users are more likely to click and take action on a brand’s page than iPhone users, leading to lower costs per fan.

Facebook ad optimization company TBG Digital has shared with us findings from a recent campaign for a leading U.S. retailer. Clickthrough rate on Android devices was about 55 percent higher than it was on iPhones. Conversion rate, or the percentage of users who click an ad and then also Like the page, was 12 percent higher on Android.

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