Eagle No More: Barclays to Possibly Kill Their 279 Year Old Identity

Disaster could be looming for one of the oldest corporate identities around: the London-based financial giant Barclays is planning to drop its eagle logo if they are purchased by ABN AMRO. The eagle logo was first created (although it’s been through numerous makeovers) in 1728, but now, with the buyout possibility closing in, they’ve said that they’re planning to axe it because apparently the Dutch ABM AMRO thinks the logo is a little too close to the Nazi eagle emblem, which wouldn’t be received so well given the history in World War II between Germany and the Netherlands (but, strangely, no one seems to have minded that they’ve been using the logo in London for the past 279 years).