EA Launches The Secret Life of Pets: Unleashed on Mobile

The match-three puzzle game allows players to complete levels starring Max, Leonard and other characters from the film.

Ahead of the release of The Secret Life of Pets in theaters July 8, Electronic Arts, Illumination Entertainment and NBC Universal Brand Development launched The Secret Life of Pets: Unleashed, a match-three puzzle game on mobile. The game allows players to complete levels starring Max, Duke and other characters from the film.

In each level of The Secret Life of Pets: Unleashed, players are challenged to complete a different goal before running out of moves. For instance, one stage may ask players to earn the required number of points, while another may ask players to drop special items to the bottom of the screen by making matches underneath them, and so on.

Players can make matches by swapping the locations of two touching symbols to create lines of three or more matching symbols. Gamers can create matches with four or more symbols, or matches in special T, L or square shapes to create power-up symbols or characters that can help them complete stages. For instance, making a match in a square shape creates a parakeet on the board. When this parakeet is used in a future match, the bird will fly to another spot on the board and will clear a symbol.

In addition, players can activate separate power-ups before and during stages. For instance, the “Chloe Laser Smash” power triggers the appearance of Chloe the cat, who will clear one chosen symbol from the board.

In a statement, Michelle Bizzarro, game general manger at Electronic Arts, commented on the game:

We at EA are thrilled to work with Illumination Entertainment, the creators of the record-setting Despicable Me and Minions franchise, to bring you the official matching puzzle game for The Secret Life of Pets. Together, we set out to combine the features, functionality and challenge of a match-three game with the storyline and humor of an animated feature so you can interact with these insanely cute pets before and even after watching the film.

The Secret Life of Pets: Unleashed is available to download for free on the iTunes App Store and Google Play.