E-Readers Captivate Adults

Report shows e-reader ownership by U.S. adults doubles

Adults in the United States are warming to the idea of cracking the virtual spine of the latest best sellers. New research shows the number of adults in the U.S. who own e-readers doubled in six months.

It is estimated that now 12 percent of adults in the U.S. own an e-reader, such as Amazon’s Kindle or Barnes and Noble’s Nook. The success of the products, specifically designed for reading, is noticeably higher than that of tablet computers.

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