E-mail Marketing Click Rates On The Rise; We Know Why

So Epsilon found that in the third quarter of 2009, people opened 11 percent more of their e-mail than this time last year, even the crappy newsletters with coupons you’ll never use for products you don’t want.

They can quote seasonal trends all they want (early holiday shopping, the increase in e-commerce, whatever). We think it’s because unemployed people are happy to get e-mail no matter who it’s from.