E Ink has a New Logo
E Ink Holdings is going through a corporate rebranding right now, today it announced its new logo.
The corporate signature is a stylized design of the E Ink name and incorporates duality as its theme. The drop of ink on the top right of the “E” represents what writing means to cultural heritage. The connection of the ink drop to the “E” represents the merging of traditional printed text with electronic media.
The new E Ink logo design emphasizes the cultural legacy passed on by technology.
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