E-Commerce Offers A New Tool for PR Campaigns

“We never sell ourselves as money-making; it’s much more about exposure. We guarantee foot traffic,” Julie Mossler, Groupon’s director of communications, told mediabistro during an interview for a feature published last week focused on the use of Groupon in PR.

The new social nature of retailing is opening up doors for publicists and marketers who’d like to add an e-commerce element to their campaigns. Groupon has been used mostly by local companies, but there could be opportunities for national brands as well.

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