Dwell Delves into Retail with Online Store

From print to web to…retail. That’s the path taken by Dwell Media, which has parlayed its modern design expertise into e-commerce. The recently launched Dwell Store is stocked with products from the likes of Kartell, Flos, the Bouroullec Brothers, and Grain Design. The site will also showcase designs developed exclusively for Dwell. “Our audience constantly asks us, ‘Where can I buy that?’” says Dwell president Michela O’Connor Abrams. “I am so pleased to now say ‘at dwell.com!’”