Dwayne Johnson is joining Rhett and Link, Lilly Singh, Roman Atwood and other top YouTubers. The action star and his production company, Seven Bucks Digital Studios, are launching a new channel this summer with Studio 71, the multichannel network that, until earlier this year, was known as Collective Digital Studio.
Announced at Studio 71's NewFronts presentation today, The Rock will bring his army of 100 million followers to digital collaborations with other influencers and a monthly action-themed scripted series.
"Other than my family, social media is my strongest relationship, and it's allowed me to connect on a very direct and personal level with fans globally," said Johnson in a video message. "We're thrilled to partner with the world-class team at Studio71 to deliver cool, compelling and entertaining content for audiences around the world to enjoy."
Studio71's chief content officer Gary Binkow also took the stage to reveal these new projects:
- The Text Committee, starring YouTuber Matthew Espinosa, is a comedy centered on a secret group from another dimension that's devoted to saving millennials from social media faux pas.
- Family Fun Day follows the average day in the life of the internet's most popular family-themed channel, Family Fun Pack.
- Good Mythical Crew is a behind-the-scenes look at the making of YouTube's top daily show, Good Mythical Morning, starring Rhett and Link.
- The Coolest Thing I've Ever Made – Matt Santoro, referred to as "the King of YouTube facts," travels across the country to find the most insane backyard inventions and their inventors.
Studio71 also touted a host of brand partnerships including Smashbox cosmetics partnering for another year of its Made at Smashbox series; Coca-Cola Canada sponsoring Lilly Singh's A Trip to Unicorn Island tour stop in Toronto; the integration of a new Hawaiian Tropic sunscreen in Shay Mitchell's YouTube series Shaycation; Vine star Logan Paul's partnership with Dunkin' Donuts; Rhett and Link's celebration of M&M's 75th anniversary in Good Mythical Morning; and Hormel Black Label bacon signing on for a third-year sponsorship of Epic Meal Time.