There’s this tool called
Mark Zuckerberg … eh, Facebook. Since Zuckerberg began comparing ugly women to pretty chicks with whom he couldn’t score, Facebook has always been an e-Storehouse for the ego. So, suffice to say this report from Facebook (via Ad Age) is not really breaking news.
According to the Big Eff Bomb (see what I did there), “Organic reach doesn’t work on our contraption so please — puh-lease — buy advertising.” Okay, that may be a slight paraphrase, but I know they are feeling it.
The thought is that fan posts are not being seen by fans. And now, people are speaking out about it and causing Eff-acebook to eat a nice, healthy batch of crow.
In a sales deck obtained by Ad Age that was sent out to partners last month, the company states plainly: “We expect organic distribution of an individual page’s posts to gradually decline over time as we continually work to make sure people have a meaningful experience on the site.”
Further down the report, Facebook suggests that marketers should consider paid distribution “to maximize delivery of your message in news feed.” So, who needs fans when you can pray for people to troll your advertising on said fan page?
Again, spot-on messaging, kids. Nicely done. What’s next? “People aren’t really as they appear” warning stickers? (Come to think of it: Dibs!)