Duffy & Partners Riding High in Minnesota

Our friends at Duffy & Partners are taking their hometown for a ride—in a good way. Among the branding and design firm’s latest projects is developing the name and identity for Minneapolis’s new bicycle share program, one of the first in the United States (merci, Paris!). While descriptive, Minneapolis Bike Share Program doesn’t exactly roll off the tongue, so Duffy & Partners decided to go with Nice Ride Minnesota. “The name, Nice Ride, pays homage to the cultural reference of ‘Minnesota Nice,’ while also capturing the ‘nice’ traits of the program,” said Joe Duffy, the firm’s chairman and principal, in a press release.