Dubai Festival Adds PR Category

The Dubai International Advertising Festival has added two categories to the 2012 awards ceremony — PR and mobile.

The PR category will recognize a reputation management campaign that builds “trust and understanding between individuals, businesses or organisations and their publics.” The mobile category will acknowledge mobile sites, games, apps, and campaigns. The PR category will have its own jury while mobile will be judged by the interactive jury.

The Dubai Festival will begin accepting entries on December 13.

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