Driving Brand Journalism Through Social Media (Pt 1)
This week we bring you a special three-part post co-written with Tim Gray, content strategist at online marketing/web design firm Blue Fountain Media. Tim believes that brand journalism is indeed the future of PR–and that the best way to promote a brand is to create that crucial content yourself and promote it via social media.
The first step on the way to making brand journalism work: abandon the self-centered approach to messaging that formed the basis of the traditional PR playbook.
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