driverTV Starts Up New Content Distribution Network
driverTV, which aggregates promotional videos for multiple auto manufacturers both on the Web and on various video-on-demand platforms, is expanding its digital reach with the launch of a new content distribution network.
Through the new driverTV network, small and mid-sized Web publishers looking to engage potential car buyers can elect to showcase driverTV content on their sites. The content comes prepackaged with video and display ads, with both parties splitted any associated ad revenue. At launch, driverTV has inked partnership deals with Cox Auto Trader, NBC Local Media, CBS Radio and others (NBC Universal acquired a 35 percent stake in the company earlier this year).
driverTV
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