Drink Milk, Rock with Celebs
In its latest attempt to get kids to drink more milk, Milk Media is making its Milk Rocks campaign mobile and interactive. Part of the promotion includes a contest whose winner gets to sing live on stage with country rockers Rascal Flatts.
The broader mobile Milk Rocks campaign will let kids and tweens upload songs, videos and images from their mobile phones to enter contests. They can also visit the mobile Web site to download free songs, posters, videos and ringtones and read exclusive interviews with up-and-coming celebrities and pro athletes.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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