Zynga's recently acquired game, Draw Something, which has come under some scrutiny lately for losing 5 million users last April, is focusing on the future and partnering with DreamWorks on a launch campaign for Madagascar 3.
The partnership might just be exactly what Zynga needs. The popular DreamWorks property has grossed a combined $1 billion plus worldwide, making it one of the biggest global movie franchises in history—one with a dedicated fanbase. While some critics have been skeptical of Draw Something's staying power, the numbers for the Pictionary-style game are still excellent.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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