BBC Worldwide will allow Facebook users in the United States, Canada, Europe, Australia, and New Zealand to use Credits to rent digitally remastered episodes of “Doctor Who.”
Nine “Doctor Who” installments will be available via the show’s Facebook page, each consisting of several episodes, including digitally remastered classics (“Tomb of the Cybermen”), modern offerings (“Silence in the Library,” “End of the World”), and a Facebook-exclusive story (“The Greatest Show in the Galaxy”).
Content will be available to users for 48 hours following their Credits payments.
As BBC Worldwide Chief Executive Officer John Smith said in a press release:
As we have grown internationally, we’ve seen through our Facebook channel that fans who are loving the new series are asking for a guide into our rich “Doctor Who” back catalog. Our approach to Facebook and other leading edge platforms is to be right there alongside them in fostering innovation. We see this service as a perfect way to give our fans what they want, as well as a great way for them to get their fix between now and late summer, when series six continues.
Facebook Director of Platform Partnerships Christian Hernandez added:
Millions of people engage with their favorite TV shows on Facebook every day, and we’re now seeing broadcasters look at innovative ways to use Facebook tools to connect their fans with exclusive content. Through its Facebook page, BBC Worldwide is giving “Doctor Who” fans a quick and easy way to access these iconic episodes.
Readers: Would you use Facebook Credits to access TV content via Facebook, particularly content that is exclusive to the social network?