Dr. Bronner's Trolls President Obama, Hates GMOs

We’ve always seen soap-maker Dr. Bronner’s as a brand for your slight crazy aunt — the one who owns 14 cats and makes odd political comments at family gatherings but gives the BEST Christmas presents (which she makes by hand).

We weren’t too surprised to see that the company is behind one of the week’s more unusual press releases. Check out the headline and the lede:

dr bronner

The statement from President David Bronner is definitely milder than the rants that cover the brand’s packaging.

“Regardless of the outcome, Oregonians have demonstrated that record-breaking spending by chemical and junk food companies will not stop the movement to label food that is engineered by chemical companies to survive high doses of the pesticides they sell.”

Bronner

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