2011 ended with a historic first for app developers — downloads surpassed the one billion per week mark for the first time as consumers installed more than 1.2 billion Android and iOS apps over the holidays.
The week between December 25 and 31, defined by analytics company Flurry as “holiday power week,” is the busiest time of the year for app downloads. During this year’s holiday power week, iOS and Android app downloads increased by more than 60 percent over the pre-holiday average of approximately 750 million downloads per week. Unsurprisingly, the busiest day of the week for downloads was this year’s record breaking Christmas Day, when consumers downloaded more than 242 million Android and iOS apps.
According to Flurry, the US accounted for 509 million of the holiday week downloads, but China, the world’s second biggest market, was close behind with 99 million downloads. China may not celebrate Christmas as widely as the other countries Flurry reviewed, but it appears Chinese consumers still used the holiday as an excuse to give and receive — the country was the ninth fastest growing in the world for Android activations between December 23 and 26. Overall Christian countries like the UK, Canada, Germany and Mexico saw higher relative downloads to their install base than non-Christian countries like Japan.
The boom in downloads was also paired with a record breaking week for new device activations. Flurry estimates that more than 20 million iOS and Android devices were activated between Christmas and New Years, 6.8 million of them on Christmas Day alone.
While this was the first time consumers downloaded more than 1 billion apps in a single week, Flurry is predicting downloads will hit that mark far more frequently in 2012 as device adoption continues to increase.