'Dove' Uses Forensic Science to Prove 'You Are More Beautiful Than You Think'

Women know that we are our own worst critics — at least that’s what our beloved friends and significant others tell us. Now, thanks to Dove‘s latest installment of its Real Beauty campaign (and some CSI-worthy forensic science), we have tangible proof that it’s true.

Dove recruited seven women of different ages and backgrounds to take part in an experiment. Early in the day, these women were asked to spend some time with a group of people they had never met before, but were not told why.

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