DoubleVerify Aims to Police Web Ads
Many have long suspected that the online advertising space is full of crooks and shady characters, but it’s too difficult for any one company or organization to police.
Enter the fast-growing online verification firm DoubleVerify, which aims to play digital cop. The company has formed a new division specifically aimed at weeding out the dicey or outright criminal aspects of online advertising. According to officials, the Advertising Fraud Detection Lab will aim to identify and expose online advertising fraud on a real-time basis.
DoubleVerify
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