The Sharknado films on the SyFy Channel have become a cult hit, becoming a huge topic of conversation on social media.
Lux Narayan, CEO of Unmetric, commented on the activity around Sharknado III:
While it seems that brands stretch far to latch on to pop culture and Internet memes, there are useful insights to be gained about engaging with audiences within a specific demo/psychographic. Social intel like this can reveal what brands and marketing messages that viewers of a particular movie or show may have an affinity for.
Using the hashtag #Sharknado3, Doritos was a major player in the conversation, including the above promoted tweet.
Nutrish, a pet food brand, also used the #Sharknado3 hashtag to predict an adorable “Barknado.” The post earned an engagement score of 1,000.
Hornitos promoted Sharknado, tapping into the tequila brand’s “not just any,” theme with a video.
Six Flags St. Louis
Six Flags St. Louis invited people to watch the original Sharknado in the pool, as part of its Dive-In-Movie series.
— Six Flags St. Louis (@SFStLouis) July 17, 2015
Via the @SharknadoSyfy Twitter handle, SyFy used the hashtags #Sharknado3 #AprilLives and #AprilDies. The channel pushed out plenty of content, including a poll asking people to vote on the creation of a fourth Sharknado film.
As of July 23 at around 7 a.m. ET, the #AprilLives hashtag had been used 2,377 times while the #AprilDies hashtag had been used 1,580 times. These are only for the tweets that specifically mention the @sharknadosyfy twitter handle.
The #sharknado4 hashtag was used more than 24,500 times (where the tweet also mentioned @sharknadosyfy).
Readers: Did you watch Sharknado III?
Top image courtesy of Sharknado on Facebook.