Doritos Creator Dies, But Unhealthy Snacks Live On

The creator of Doritos snack tortilla chips, Arch West, has died at the age of 97. And like his fellow snack creator before him, Fredric J. Baur, who invented the Pringles packaging, West’s creation will be incorporated into his final send off. His family plans to sprinkle Doritos on his final resting place.

West was a marketing exec for Frito Lay when he pitched the idea for Doritos and had worked on the J-E-L-L-O campaign in the 1960s before joining the company.