In my own personal social media business, one of our principles is centered around the idea that every social media platform has its own positives and negatives. Part of my job is to understand what each platform can and cannot do, and plan accordingly.
1. Don’t Tweet On Your Face
Facebook and Twitter are two very different social platforms, which means that they should be treated as separate entities. For those of you who have Facebook linked to a Twitter account, a strategy that some social media strategists frown upon, you may have noticed that Facebook statuses usually receive more interaction than the same status as a tweet. Being able to engage your audience depends on the particular social platform.
2. Likes Are Not The Same As Followers
“Likes” on a Facebook Fan Page are not the same as “Followers” on a Twitter account. Each type of account requires a different strategy than the other. According to a Sysomos study, the average fan page has 4, 596 fans. On the other hand, the average Twitter account has 126 “followers”. The reasons for these statistics vary, but it is an excellent example of how the two platforms differ from each other.
Even though there are plenty of other differences between Facebook and Twitter, the above two tips will have you looking from a different perspective.
CJ Arlotta covers the world of social gaming for development firms as well as the average consumer. Currently, he is accumulating more knowledge of the international gaming market to follow and understand what global developers may need to compete with already striving markets. Check out CJ Media Solutions for more.