Don't Mess with Olympic Branding or It Will Mess With You

There are two well established branding rules that you must never, ever break or you will be swimming in legal troubles. First is if you haven’t paid millions of dollars and/or you aren’t a reporter, you must never print the words “Super Bowl” on anything related to a business (the standard work around is calling it “the big game”). Second, don’t even think about using the word “Olympics” or illustrating rings joined together or the pain will be twice as bad.

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