25,000 New Dutch Organ Donors Recruited Through Social Media
Dutch social network Hyves recruited an impressive number of new organ donors this year via a campaign they ran on their site for the Dutch Transplantation Foundation.
Dutch social network Hyves recruited an impressive number of new organ donors this year via a campaign they ran on their site for the Dutch Transplantation Foundation. The campaign consisted of a profile widget, which allowed users to ask their friends whether or not they would save their life if they could. The result? 25,000 new organ donors.
So how did this campaign work, exactly? Starting in April of this year, Hyves reached out to their users, who number nearly 10 million, and asked them a simple question – would they save the life of one of their loved ones? They asked the question via a personal gadget, which users were invited to embed on their profiles.
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