Donald Trump’s Temperament Was Top Social Moment on Facebook, Twitter During Debate

Facebook and Twitter shared their analysis of users’ posts about the first presidential debate Monday night, and their findings were fairly similar.

Facebook and Twitter shared their analysis of users’ posts about the first presidential debate Monday night, and their findings were fairly similar.

Facebook said 18.6 million U.S. users generated 73.8 million posts, likes, comments and shares related to the debate Monday night, adding that Facebook Live videos related to the event were viewed some 55 million times throughout the course of Monday.

Donald Trump accounted for 79 percent of conversation on Facebook, while Hillary Clinton was the topic of 21 percent of conversation. The gap was not as wide on Twitter, with Trump at 62 percent and Clinton at 38 percent.

Debate1TwitterShareConversation

Trump’s claim that his temperament is his strongest asset was the most social moment on Facebook and the most tweeted about moment, followed on Twitter by Trump’s comments on stop and frisk and the two candidates’ exchange about plans to defeat ISIS.

Debate1TwitterMostTweetedMoments

The top five issues differed somewhat on the two social networks. The five issues discussed the most on Facebook were:

  1. Taxes
  2. ISIS
  3. Racial issues
  4. Economy
  5. Crime and criminal justice

While the five most tweeted about topics during Monday night’s event were:

  1. Economy
  2. Foreign affairs
  3. Energy and the environment
  4. Terrorism
  5. Guns

Finally, the most retweeted tweet Monday night was a Nov. 6, 2012, tweet from Trump, which read:

The concept of global warming was created by and for the Chinese in order to make U.S. manufacturing non-competitive.


Facebook shared some examples (embedded below) of how Facebook Live was used during debate coverage, from CNN, ABC News, Fox News, BuzzFeed, The New York Times, NowThis and NBC News.

Readers: Did you interact on Twitter or Facebook during Monday night’s debate?

We're at #Debates2016 at Hofstra University

We're at #Debates2016 at Hofstra University, where it's politics and students galore ahead of tonight's first presidential debate. There's a campaign camper, a student band, a bouncy castle and more. What are people expecting tonight?

Posted by CNN Politics on Monday, September 26, 2016

ABC News is LIVE at Gino's Pizza in Levittown, NY talking 2016 with Long Islanders ahead of tonight's critical presidential debate. http://abcn.ws/2dmynNI

Posted by ABC News Politics on Monday, September 26, 2016

Donald J. Trump and Hillary Clinton face off in the 1st presidential debate NOW! Join the conversation here on Facebook by commenting, and watch for commentary from Fox News hosts and contributors. #Debates2016

Posted by Fox News on Monday, September 26, 2016

BuzzFeed News Presents: The First Presidential Debate — With E…

BuzzFeed News Presents: The First Presidential Debate — With Emojis! (Show us how you're feeling in Emoji as well!)

Posted by BuzzFeed News on Monday, September 26, 2016

We are live airing tonight's debate. Listen with us while cartoonist Bob Eckstein lampoons the proceedings in real-time. Give your cartoon suggestions in the comments.

Posted by The New York Times Opinion Section on Monday, September 26, 2016

Miss Donald J. Trump and Hillary Clinton square off for the first time? Watch the whole debate here

Posted by NowThis on Monday, September 26, 2016

From the Spin Room at the Debate

LIVE From the spin room post-debate! Ask your questions in the comments!

Full coverage from tonight's debate: nbcnews.com/debate

Posted by NBC News on Monday, September 26, 2016

Image on homepage courtesy of Shutterstock.