It all started when Donald Trump (rhetorically) went down the escalator like a typical Macy’s shopper. The difference? He was headed toward a lectern with a gallon of kerosene in order to torch his entire reputation.
ICYMI (and you didn’t), the match was this comment, made during his candidacy speech:
“When Mexico sends its people, they’re not sending their best; they’re not sending you. They’re sending people that have lots of problems, and they’re bringing those problems with us. They’re bringing drugs. They’re bringing crime. They’re rapists.
And some, I assume, are good people.”
Since then, Trump’s brand has taken a beating.
He has lost his NBC show The Apprentice. Mexico pulled out of the Miss Universe Pageant. Univision will not air the beauty contest, leading Trump to file a $500 million suit alleging breach of contract. Macy’s won’t do business with him any longer; neither will Serta(?). And now, the City of New York is rethinking its Trump golf course, which is worth about $230 million (to the state’s taxpayers).
Most recently, Trump shared and quickly deleted a fan’s attempt at political snark aimed toward Jeb Bush’s Hispanic wife, Columba.
Busted. Donald Trump deleted this tweet attacking Jeb Bush over his Mexican wife: pic.twitter.com/nD95099uGQ
— Angelo Carusone (@GoAngelo) July 6, 2015
Here is the original message, written by one of Trump’s three million-plus followers:
This deleted message has yet to go viral as of the writing of this post, but it has led us to wonder how much of Trump’s campaign chest will go toward advertising and how much will pay for his various legal fees.
(And yes, according to an average of 105 different polls, Trump is currently leading the pack of GOP candidates and polling slightly ahead of Bush.)