Donald Gunn's 12 Types of TV Advertising
Super cool slideshow and video put together over at Slate using Leo Burnett creative director Donald Gunn‘s 1978 theory that there were only twelve possible kinds of television advertising techniques. We love it and not just because we’ve shamelessly employed nearly all of them in our collective professional lives.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in