Does Twitter Influence TV Scheduling?

Remember when you used to stand around the water cooler and talk about the latest Seinfeld episode? Well, some say Twitter is the new water cooler, but what impact, if any, does Twitter actually have on television programming?

Remember when you used to stand around the water cooler and talk about the latest Seinfeld episode? Well, some say Twitter is the new water cooler, but what impact, if any, does Twitter have on television programming?

The modern day word of mouth is Twitter, and for the entertainment industry there has been a steady increase in interest about how products are performing on social media and on Twitter and Facebook in particular. Producers are progressively concerned with their audiences’ social media activities.

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