Does This 'Child Abduction' Spoof Mark the End of 'Prankvertising?'

A couple of months ago we claimed that “prankvertising” had reached its peak with this crazy South American commercial, in which people watching a video of what looks like a missile strike seem to believe that they are actually watching a missile strike.

Then there was the Toys R’ Us stunt which demonstrated that kids would rather hang out in a big toy store than, say, explore and learn about the natural world. Lots of moms didn’t care for that one.

This

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in