Does Romney have a better Facebook strategy than Obama?

Republican candidate Mitt Romney is leading President Barack Obama in Facebook engagement and new Likes, in part because of a strong social ad campaign that takes advantage of the latest opportunities on Facebook.

Obama might have the most Facebook fans of any politician — approaching 28 million — but the average number of interactions per day on his page has not been much higher than on Romney’s page, which passed 5 million Likes this weekend. There are likely several factors at play here.

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