Does PR Have a Creativity Problem?
Our friends at the excellent Spin Sucks blog asked a pointed question earlier this week:
“Will a lack of creativity be the demise of the PR industry?”
Given the fact that our business continues to grow while so many others struggle, we see the “demise” aspect of this headline as a rhetorical glimpse into the distant future. But it’s very interesting. Stated another way: Are PR and marketing professionals so scared of offending someone, anyone that they avoid all things colorful, interesting and remotely creative? And will dull, run-of-the-mill PR efforts grow so common as to negate the value of the service itself? Most companies can write their own press releases, right?
The post primarily concerned Pizza Hut’s recent PR
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