Does Observer Story Reflect A More Aggressive NY Times PR Strategy?

How much more can be written about The New York Times versus The Wall Street Journal rivalry? A lot more, mostly because the Journal will launch its New York edition — aimed directly at taking advertising revenue and readers away from the Times — in a few weeks.

One of the recent moves in this battle is the Times hiring former Dow Jones VP of Communications Bob Christie to head up PR.

When we spoke with Christie the day the move was announced, he said little besides that he was “very excited about the opportunity.”

But now, it seems, the gloves are coming off.


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