Does it Make Sense To Hire A Star?
Why are so many news organizations, most of which are strapped for cash, hiring “stars”? Wouldn’t the money be better spent on talented but less well-known reporters?
Ken Doctor of Newsonomics tackles that question at Nieman Journalism Lab.
“The intangibles are how many new unique visitors the Zakarias, Finemans, and Grosses bring with them from their old haunts,” he says. “How many of those new customers become regular customers of the outlet? That gets you to some annual and/or lifetime value metrics.
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