Does eBook Piracy Help Sales?
Does piracy help sales? Magellan Media founder Brian O’Leary thinks it can. In an interview with Forbes.com, O’Leary discusses how piracy may have helped lift sales for O’Reilly Media and Thomas Nelson titles.
He said: “Data that we collected for the titles O’Reilly put out showed a net lift in sales for books that had been pirated. So, it actually spurred, not hurt, sales. But we were only looking at O’Reilly and Thomas Nelson. The results are not emblematic of publishing overall.
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