Does Cross Promoting Games on Facebook Work?
Blogger Bret Terrill, who’s been doing some totally excellent analysis of the social gaming space recently, wrote a post recently on whether cross-promotion works for games. His take:
So how do you effectively cross-promote a game?
By genre. Make sure that players of one game will actually want to play the other game. For instance, there’s a significant overlap of users between Scrabulous and Scramble because they are both word games. Yes, it’s shocking. People who like to play one word game also like to play another word game.
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