Do You Practice Method PR?
(Brando using The Method in Streetcar, via NYTimes.com)
Having long since received encouragement from Boss Lady Laurel Touby to write more opinionated pieces about public relations, today seems like as good a day a any to post one.
Recently the head of the interactive agency I freelance for described me to the client as “embedded” in the campaign. Despite the use of the Department of Defense PR’s terminology, I couldn’t agree more. Whether internal comm, or agency rep, you have to really dig in and understand the product, people, or service of whatever you’re pitching and believe in its value.
Synch up knowledge, passion for the topic, great storytelling,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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