With all the reports about social networking privacy and identity theft, we might be able to breathe a sigh of relief. YoHolla International has launched the first social network, YoHolla.com, designed to put the consumer in 100% control over who sees what they post online. “Our mission is to provide an alternative, a social networking environment for those concerned about their privacy and safety online,” said Jeffrey Wilhems, President and CEO.
From Hollas, to photos, videos and even each field of your profile, the user can select which members or groups can view their personal information. In addition, YoHolla is run exclusively with the HTTPS protocol, the same technology used to encrypt your banking transactions.
YoHolla even goes so far as to strip geo-location, or data from photos that are uploaded. “Consumers do not realize that when they upload a photo from their phone to the internet, they are telling the bad guys: where they live, where their kids live, that they are on vacation in another country,” said Jeff Thompson, COO.
YoHolla International was founded in May 2010 and was funded by Private Equity and Angel Investors with just over 3 Million Dollars. YoHolla is about to close another round of funding in the next few weeks, with the intent to launch a very aggressive national advertising and marketing campaign to create awareness and enroll members.
It will be interesting to see Yoholla’s marketing campaign. I wonder how many of the 600 million Facebook users will switch over and pay to use a social networking platform versus using one that is supported by advertisers. As far as privacy goes or sharing information that gets used inappropriately, that is a concern we all need to be aware of and try to control whether its Facebook or another platform.